fridge magnate - zhang shifts haier focus for wireless age - industrial air conditioner

Matthew Miller, Qingdao, China (Reuters)-
The Chinese businessman who created the world's second
The largest empire of refrigerators, washing machines and air conditioners will be purchased on a large scale overseas with a focus on innovation and connectivity --
Connect his company and customers with their smart appliances.
Zhang Ruimin, 66year-
The old CEO of Haier Group said that
In the wireless era, the shift in capacity and to advanced manufacturing has delayed the discussion of large-scale acquisitions.
In recent years, Haier has acquired Fisher & Paykel Appliances in New Zealand and Sanyo Electronics in Japan, and Whirlpool Corp. , the global home appliance leader . )
"We used to think: to maximize the quantity, to export more, to make more.
"It doesn't work," Zhang said in an interview with Reuters at Qingdao headquarters.
He is now pushing the production and sales of one of China's most successful consumer brands closer to customers, streamlining the management structure, streamlining the workforce, and maintaining profitability as China's economic growth slows.
"This is survival for the fittest," said Zhang. "(Haier)
It is necessary to transform from traditional manufacturing enterprises to Internet enterprises.
Haier including Hong Kong
Haier Electronics Group listed Shanghai-
Qingdao Haier Co. , Ltd. listed