with first view video feature, twitter lures indian brands - desert cooler vs air cooler

With the launch of the First View feature, online social networking service Twitter provides a new way for Indian companies to advertise on their platforms.
The new tool provides marketers with an engaging, highly visible way to share their brand stories through compelling video ideas in their Twitter audience.
With the launch of the First View feature, online social networking service Twitter provides a new way for Indian companies to advertise on their platforms.
The new tool provides marketers with an engaging, highly visible way to share their brand stories through compelling video ideas in their Twitter audience.
The feature was first launched in the United States in early February and has now been launched in 29 countries in the Asia-Pacific region, including India.
Therefore, First View will enable Indian enterprises of any size to expand their marketing activities through video and real-time public conversations on social networking platforms.
Tata Motors, India, is one of the first advertisers in the region to take advantage of this feature.
According to Maya Hari, Twitter's senior director of product strategy and sales for Asia Pacific, Latin America and emerging markets, viewers are asking for video content today.
"From the first point of view, marketers have the ability to connect with the audience through richer forms of communication and creative content, while ensuring that they are constantly at the forefrontof-
Mind in their feed.
First View gives advertisers the opportunity to have the most valuable advertising space on our platform on any day, expanding their reach to 24-
"One hour," said Harry.
"When a user first visits a Twitter app or logs in, the top ad slot in the timeline will be a promotional video for the brand," the company said . ".
While Twitter doesn't disclose any pricing details, industry experts say brands/advertisers have to pay up to $ to communicate on the user's timeline.
Bosch home appliances, Europe's leading home appliance brand, has launched a series of 4 refrigerators designed for Indian consumers.
The price of the refrigerator is RS 34,300, up to Rs 49,500, and will be sold through 30 Bosch branded stores in addition to India's 1,500 leading electronics stores.
Gunjan Srivastav, MD & CEO of BSH Home Appliance Manufacturing Co. , Ltd. , said that food storage is a major problem in India as temperatures and humidity rise.
"Food purchased from the market is not fresh for a long time.
Consumers either compromise on the issue of declining taste and nutritional value, or waste food.
The new refrigerator is developed based on detailed insights and research from consumers, who no longer need to compromise.
Serie 4 guarantees the freshness of the food farm with its unique features.
In addition, it has a wide range of capacity to ensure that it meets the needs of all types of consumers, "he said.
Candy giant Yizi has launched its second biscuit brand, "bournvita," in India, where it first entered the field with Oreo five years ago.
The price of Bournvita biscuits is 10 rupees and 25 rupees, which is the first choice for morning snacks and can be bought on May's shelves.
"Cadbury burnavita is our second product in the field of Indian cookies.
Developed specifically for the Indian market.
The biscuit category in India is estimated to be around Rs 25,000 and has been growing steadily, "said Chandra Muli vencatan, managing director of Yizi Indian food.
Consumer durable brand Maharaja Whiteline has launched a new range of desert and personal air coolers on the market.
After extensive research and development, new variants have been developed and have a high in-
In addition to energy efficiency, first-class air delivery and air transport distances are also provided. A three-
The speed control of the blower is accompanied by four
To ensure the cooling of the whole room.
The series includes three hi-
Comfortable desert cooler and 7 wells
Personal cooler designed.
All models are equipped with casters for easy movement and are priced between Rs 7,699 and RS 17,699.
Senior Vice President Shirish Khedkar
President of Sales, grou Group, India (P)
Said, "despite the poor performance of the industry, we saw a great season in 2014 and a 2015 season, and now we are determined to replicate this performance, consolidate our position as a leading player in the air cooler field
With all the new features, the new series is perfect for tropical Indian summer.